1
Desired result
It shows the buyer what changes when they take the next step.
Story Society™
5-minute instant story audit
The Slide That Sells™
And no, it’s not the one with your call to action on it.
Find the gap in your Story sequence before your next link goes ignored.
Pull up your last selling story sequence. We are going to find the slide your buyer needed to see before you dropped the link.
In a few minutes, you will see where the bridge is missing, why the link was easier to ignore, and what to add before your next call to action.
Pull up your last selling story sequence. We are going to find the slide your buyer needed to see before you dropped the link.
In a few minutes, you will see where the bridge is missing, why the link was easier to ignore, and what to add before your next call to action.
Open the loopShare the storyProof or lessonBridge Slide™Call to action
The problem
Stop chasing more Story views.
If your Stories are getting watched but your offer still is not selling, views are not the first place you should look.
Selling in Stories is not a few random slides with a link at the end. It is a sequence.
Your call to action is not the whole sales department.
Your buyer may have understood the topic, liked the story, and trusted the proof. But they still needed one more connection before the ask.
“Oh. This actually matters to me.”
That moment is the bridge.
The method
What The Slide That Sells™ actually does
The Slide That Sells™ is the slide before the call to action that makes the next step make sense. At Story Society™, I call this The Bridge Slide™.
Not the pushy selling. Not the dramatic “doors close at midnight” nonsense with seventeen alarm emojis. Calm down, internet.
The real selling. The moment where your buyer connects what you just said to what they actually want.
2
Self-recognition
It helps the buyer see themselves inside the reason to act.
3
Insight before the ask
It gives the small realization that makes the call to action feel obvious.
The Bridge Slide™ creates the missing connection before the call to action.
Start the 5-minute audit
Pull up your last selling story sequence.
This could be for your course, digital product, freebie, service, membership, consultation, challenge, affiliate offer, or low-ticket offer.
You are looking for the moment right before you asked the buyer to click, DM, reply, join, book, or buy.
You can use this instant audit on any selling Story sequence. The more you run it, the faster you will spot where the missing bridge is.
1Step one
Find your call to action slide
What did your call to action ask your buyer to do?
My call to action asked them to
Examples: click the link, DM me BRIDGE, join here, book a call, message me for details, register for the free webinar, take your seat for the free webinar.
2Step two
Look at the slide directly before it
This is the slide we care about.
The slide before my call to action said
Did this slide make the call to action feel like the natural next move? Or did your sequence go from “Here is my thought, story, proof, or lesson...” straight into “buy my thing”?
Your call to action is not the problem. The slide before it needs to walk your buyer across the bridge, from “I understand this” to “I can see myself taking this next step.”
3Step three
Diagnose what was missing before the call to action
Before the call to action, your buyer may have needed one of three things. Choose the gap that best explains what happened before the ask.
4Step four
Fix it with the right Bridge angle
Use the angle that makes the connection land fastest. This is where the buyer stops simply understanding the content and starts seeing why the next step belongs to them.
If your gap was A: Desired result
OUTCOME BRIDGE
Use this when your buyer can see the topic, but they have not pictured the transformation yet. Show the after-state. Show what becomes easier, clearer, calmer, faster, more profitable, or more possible when they take the next step.
Write toward the after-state- This is how you move from ______ to ______ without ______.
- The real result is not just ______. It is being able to ______.
- Instead of ______, you can finally ______.
If your gap was B: New understanding
SHIFT BRIDGE
Use this when your buyer needs your unique perspective before the call to action makes sense. This is where your lived experience, method, or point of authority changes how they understand the problem.
Show the sharper truth- The part most people miss is ______.
- I used to think ______, but what actually changes the result is ______.
- Once you see ______, the next step becomes ______.
If your gap was C: Self-recognition
THIS IS FOR YOU BRIDGE
Use this when your buyer needs to see themselves inside the transformation. They need to think, “That is me, and this next move fits where I am.”
Make them locate themselves- This is for you if you have been ______, but you are starting to notice ______.
- You will feel this most if ______ keeps happening even though ______.
- Pay attention to this if ______ feels possible in theory, but ______ keeps getting in the way.
5Step five
Write The Slide That Sells™
Right before the call to action, what does your buyer need to realize?
My Slide That Sells™ will say:
Keep it to one clear insight. One connection. One reason the call to action now makes sense. Tiny slide, big conversion difference.
✓Check
Quick check before you post
Read The Slide That Sells™. Then read your call to action.
- 1Does the call to action feel connected to what your buyer wants?
- 2Does the slide give insight, not just more information?
- 3Does it make your buyer see themselves in the transformation?
- 4Does it help them believe the result is possible for them?
- 5Does the next step feel obvious instead of random?
The bigger picture
Congratulations, you have found the gap.
By now, you have audited the slide before your call to action, diagnosed what was missing, and chosen the Bridge angle that helps your buyer connect your message to their next step.
You now know how to find the gap in one Story sequence in minutes.
Now go make the bridge do her job.
Go add The Slide That Sells™ before your next call to action. Post it, watch what changes, and notice how different the ask feels when the slide before it actually does its job.
YES, you are probably closer than you think.
Your Stories may already have the attention, the proof, and the trust. The gap was not that you needed to become a completely different person on Stories. The gap was understanding the sequence.
Want the full Story Society™ system when it opens?
The Slide That Sells™ helps you find the missing bridge in one Story sequence. Story Society™ is where I teach the full buyer-psychology-led Story system, so you know what to post, what order it goes in, and how to move people from watching to understanding to purchase.
Get on the Early Access List and I’ll send you the buyer-brain emails, behind-the-scenes Story strategy, and first access when Story Society™ opens.